Sunlife+
Client
Sunlife Financial
Service
UI Design
Industry
Banking
Year
October 2023
Sun Life Financial – Financial Fluency Design Jam
As the lead designer for the “Designing for Financial Fluency” Design Jam with Sun Life Financial, I contributed to creating a premium financial app targeted at enhancing financial literacy among young Canadians. My primary responsibilities included developing branding, UI/UX design, and ensuring that all design elements aligned with Sun Life’s trusted and professional brand.
Unique Contributions:
Brand-Consistent Visual Identity: I developed a fresh, modern visual style that adhered to Sun Life’s guidelines while appealing to a younger audience, using Sun Life’s established color palette and typeface with a refined, accessible twist.
User-Centric UX: The interface design emphasized clarity and ease of use, reinforcing Sun Life’s commitment to empowering users by making financial information easily navigable and educational.
Collaborative Execution: I coordinated with team members to ensure all elements aligned seamlessly with Sun Life’s standards, delivering a product that reflected brand integrity and user-focused design.
