Purpose Investments

During my co-op term at Purpose Investments, I supported the marketing team across digital campaigns, brand initiatives, and internal projects focused on making investing more accessible and transparent. My work involved assisting with content creation, campaign execution, and performance tracking across multiple platforms.

I collaborated closely with cross-functional teams to help maintain brand consistency, support product launches, and contribute to data-driven marketing decisions. This experience strengthened my understanding of financial services marketing while allowing me to apply design, analytics, and strategy in a real-world, fast-paced environment.