Oshawa United

Oshawa United – Brand Identity & Apparel Design

For Oshawa United, I developed a bold and distinctive brand identity that energized the team’s image. Inspired by neon colors reminiscent of Godzilla, which resonated with the team manager, I crafted a logo and apparel design that embodied the team's fierce and dynamic spirit.

Unique Contributions:

Distinctive Brand Identity: I designed a striking logo and visual identity that captured Oshawa United's energy, incorporating vibrant, neon colors for a modern and edgy look. This approach gave the team a fresh, memorable brand presence that stands out both on and off the field.

Consistent Visual System: My design approach ensured all branded elements—from the logo to the apparel—were cohesive, providing a unified and impactful experience that reinforced team pride and identity.

Increased Visibility and Recognition: The new branding led to a significant boost in Oshawa United’s visibility both on Instagram and in the community. The unique design drew attention, helping the team gain recognition on the streets and grow its following online, reinforcing the brand’s presence and appeal.

Alignment with Team Values: By embracing neon tones and dynamic design elements, I created a brand aesthetic that aligns with Oshawa United’s bold and resilient character, resonating with fans and players alike.